SAN FERNANDO VALLEY ROSE PARADE ORGANIZATION

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Help the San Fernando Valley Make History

Be Part of the Valley's First-Ever Rose Parade Float

For the first time in history, the San Fernando Valley has the opportunity to take its place in the world-famous Tournament of Roses Parade.

This isn't just about building a float, it's about showcasing the people, cultures, businesses, and stories that have shaped one of the most vibrant communities in California.

And it starts with you.

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A Community-Powered Movement

The San Fernando Valley Rose Parade Organization is a 501(c)(3) nonprofit powered by volunteers, community leaders, local businesses, and passionate supporters who believe the Valley deserves its moment on one of the world's most celebrated stages.

Our mission is simple:

To ensure the San Fernando Valley is seen, celebrated, and remembered by millions around the world.

Together, we're creating a float that reflects the Valley's incredible diversity, creativity, innovation, and commitment to conservation and sustainability.

Every flower. Every detail. Every story begins with community support.

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Why Your Donation Matters

The Tournament of Roses Parade reaches millions of viewers every New Year's Day.

This is our opportunity to introduce the world to the San Fernando Valley, not just as a place on a map, but as a community filled with artists, entrepreneurs, families, cultures, parks, innovation, and unforgettable experiences.

Your donation helps us:

Design and construct the Valley's first Rose Parade float
Cover Tournament of Roses entry fees
Purchase floral materials and decorations
Support volunteer and operational costs
Bring together hundreds of community members to participate in this historic effort

Every contribution—large or small—helps move this dream closer to reality.

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Ways to Get Involved

Donate
Make a tax-deductible contribution to help fund the San Fernando Valley Rose Parade Float.

Become a Sponsor
Showcase your business while supporting one of the Valley's most historic community initiatives.

Honor Someone Special
Celebrate a loved one or your family's Valley roots through a meaningful contribution.

Decorate the Float
Volunteer to help place flowers on the float and become part of Rose Parade history.

More Than A Parade

This is about creating a legacy.

It's about giving future generations something to be proud of.

It's about bringing our neighborhoods together around one unforgettable moment.

It's about showing the world what makes the San Fernando Valley extraordinary.

When our float rolls down Colorado Boulevard on New Year's Day, it will represent millions of residents, thousands of local businesses, and generations of Valley history.

Your support helps make that possible.

DONATE NOW