San Fernando Valley Rose Parade Organization

Powered By My Valley Pass

Coming January 1, 2027

About

The San Fernando Valley Rose Parade Organization is a 501(c)(3) nonprofit powered by volunteers, community leaders, and passionate advocates who share a bold vision: to ensure the San Fernando Valley is seen, celebrated, and remembered on one of the world’s most iconic stages. Our mission is to honor the incredible diversity, culture, and spirit of the communities that make up the historic San Fernando Valley.

Participation in the Tournament of Roses Parade is more than a moment—it is a statement of pride. It is an opportunity to unite our Valley around a shared goal while introducing millions of viewers around the world to the beauty, creativity, and innovation that define our region. Through our float, we tell a story rooted in nature, sustainability, and conservation—values that reflect both our past and our future.

Creating a Rose Parade float is a monumental undertaking. As a nonprofit organization, we rely entirely on community support to raise the funds necessary to design, build, decorate, and operate our float. With total costs exceeding $350,000—including construction, entry fees, and essential operational expenses—we are launching our fundraising efforts early to ensure the San Fernando Valley secures its place in the 2027 Tournament of Roses Parade.

My Valley Pass, the official visitors guide for the San Fernando Valley, is proud to spearhead this campaign. Together with our supporters, we aim to shine a global spotlight on the San Fernando Valley—driving tourism, strengthening community pride, and creating a lasting legacy built by the people who call the Valley home.

This effort is funded exclusively by San Fernando Valley businesses and individuals—without any local government funding—making every contribution a direct investment in our community’s pride, visibility, and lasting legacy on a world stage.

We invite you to be part of this historic effort by making a donation or becoming a supporter today and helping the San Fernando Valley take its place in the 2027 Tournament of Roses Parade.

Donation & Float Decorator Opportunities:

This Is Our Moment!

For generations, the Rose Parade has showcased the best of communities across the country. Yet the San Fernando Valley—home to millions, countless cultures, and extraordinary stories—has never had its own float.

That changes with you.

By becoming a donor of the San Fernando Valley Rose Parade Organization, you are helping create a once-in-a-generation moment: the Valley’s first appearance in the Tournament of Roses Parade. Your support fuels everything from early planning to community outreach and fundraising—laying the foundation for a float that reflects who we are and what we stand for.

This isn’t just about a parade. It’s about pride, representation, and leaving a legacy.

All funds go directly to the San Fernando Valley Rose Parade Float.

Join the movement to represent the San Fernando Valley with pride. Click the links below to complete your donation application and become a part of Valley History!

Individual Donation - $25.00

Benefits:

Name Listed On SFVRPO Official Website
Exclusive Email Newsletter
10% Discount on SFVRPO Limited Edition Merchandise

Float Decorator Donation - $50.00 (100 Spots Avaiable)

Benefits:

Name Listed On SFVRPO Official Website
Exclusive Email Newsletter
Float Decorator (1 Person)
20% Discount on SFVRPO Limited Edition Merchandise

Bronze Level Donation - $100 (20 Spots Available)

Benefits:

Name Listed On SFVRPO Official Website

Exclusive Email Newsletter
Float Decorator (2 People)
25% Discount on SFVRPO Limited Edition Merchandise

Silver Level Donation - $500 (20 Spots Available)

Benefits:

Name Listed On SFVRPO Official Website
One Social Media Post & Story Acknowledgement @myvalleypass (100,000+ Followers)

Exclusive Email Newsletter
Float Decorator (2 People)
25% Discount on SFVRPO Limited Edition Merchandise

Gold Level Donation - $1000 (10 Spots Available)

Benefits:

Name Listed On SFVRPO Official Website
Two Social Media Post & Story Acknowledgement @myvalleypass (100,000+ Followers)

Exclusive Email Newsletter
Float Decorator (4 People)
25% Discount on SFVRPO Limited Edition Merchandise

All funds go directly to the San Fernando Valley Rose Parade Float.

Join the movement to represent the San Fernando Valley with pride. Click the links below to complete your donation application and become a part of Valley History!

Donate Today!